Marketing Your Business Without “Word Vomit”
July 11th, 2010 by Karla Buzzell | Tags: Less is More, marketing online, marketing your business, talk about your business, too much information, word vomit | Posted in Internet marketing, Online business, home Based Business, internet savvy |In the movie “Mean Girls” starring Lindsay Lohan and Rachel McAdams, the main character Cady talks about “word vomit”. That is when you start saying things that you really do not need to be saying, but you cannot help it.
So what on earth does that have to do with your home based business? Well, I believe that when almost all new home based business owners are talking to people about their business, they have a severe case of “word vomit”.
It is really not your fault, you actually think you are doing the right thing. After all, if someone wants to know about your business, you should give them as much information as possible right? Wrong.
When talking to someone about your opportunity, less is always, always, always more. This is not to say that you should keep important information a secret or act like you are ashamed of your business. Does a prospect need to know the type of business you are in? Yes. Do they need to know what they will be doing if they become involved? Yes. Do they need to know how much money they make on their 3rd level? NO!
I know that it is super easy to get excited about your new business, but do not say too much and risk overwhelming a prospect. This can cause them to back off big time.
Try to answer only the questions that are asked of you in an honest and professional way, without giving people too many details that they do not need.
This is especially true when it comes to marketing online. I cannot tell you how many times I see people advertising their home based business and giving WAY too many details. Think about the way big fortune 500 companies advertise. They talk about their product, service, store, whatever and then stop. They do not tell you the starting salary for their employees, the directions to get to their nearest location and the name of the college their CEO attended. It is just too much information!
Are you starting to get what I am saying? Less really is more when it comes to promoting your business! The next time you are talking to someone about your business remember to:
- Answer the questions they ask you honestly and then stop
- Do not get bogged down in the little details
- Do not assume prospects want to know something. Wait for them to ask
Follow these tips and avoid the “word vomit” that can kill your business. You will see that it will increase it instead.
If you need help with getting your business started or ongoing support, contact me. I am always here for you.
Karla
Karla@KarlasPlan.com