Karla’s Online System Blog

While building your home based business online, I am sure that you know the importance of blogging. Having a business blog can be one of the best things you can do for your business to attract people to you and gain more prospects.

Blogging can also be used as a team tool to stay in touch and build a relationship with people already on your team that may be scattered around the country or the globe. I recommend that you have a separate blog for this purpose, so that you can keep it private if you desire, yet have your people have access to you and be able to make comments.

If you’re wanting to build effective and popular blogs it is quite easy.

The first thing you will need is a good domain name.  I recommend using a domain name that is keyword optimized. Rather than AmysBlog.com perhaps go with something like AmysHomeBusinessSuccessBlog.com or AmysWorkAtHomeBlog.com. There are multiple possibilities. Remember that keywords are best, because they will get your blog in the search engines faster.

You will need to find a company to host your blog. When I first started, I used Wordpress.com, but later found out they do not want business blogs on their site. They blocked my blog, and left me scrambling to find something else.  I would not recommend this. The company that I use now helped me to set up my blogs and get them up and running, and the cost is minimal.

The real trick to building an effective blog doesn’t lay in the domain name, or the layout, but in the content–the posts themselves.

How do you write more effective blog posts that will not only captivate your current readers and keep them coming back, but help you gain a bigger and bigger audience and at the same time raise your blog in the search engines?

Here are a few ideas to help you write better content for your blog.

Keywords

This can not be said enough. If you want to build a popular and effective blog, you can not do it without the use of keywords. Take some time and do your keyword research, because it will pay off when you do it right! Use keywords in the categories for your blog as well! Wherever you can fit in a keyword do it!

Get Original

Nobody is going to come back an visit a boring blog. Make sure your content is original and exciting. The most effective blogs I have found  have a mix of helpful content and personal stories. You want your readers to know and trust you as a business person, as well as care about you as an individual.

Don’t feel as though you have to post as you write. You can start writing a few words and come back to it at a later time.   I do all of my writing in a writing program and save them there until I am ready to post to my blog site. I often do several when the mood strikes me, so that when I am busy or not inclined to write, I have things waiting for me to post. You can also go online and post to your blog, but don’t publish until you are happy with the results. This way, instead of posting several things in one day, you can spread it out over time.

Use Pictures

I can not stress enough how much adding pictures will add to your blog. Breaking up your text with pictures will make people want to read more.

If you have products for sale, show a picture of the product when you talk about it. This helps a reader to know what you are talking about.

Personal pictures can be an aid. If you are talking about your trip to France with the family, use one of you and your family at the Eiffel Tower, not a picture of the tower alone! Keyword optimize the titles of your pictures before you post them as well!

Those are just a few simple tips that will help your blog become more popular. Make sure you work on your blog at least a couple times a week and follow these tips and you will start seeing results!

If I can be of assistance to you, contact me and I will attempt to help out.

http://www.KarlasPlan.com

http://www.KarlasEnterprises.com

Karla@KarlasPlan.com