Want to Play Monopoly?
July 4th, 2010 by Karla Buzzell | Tags: branding your domain name, branding yourself on the internet, Build your online business like a Monopoly game, choosing a domain name, innovative business, internet savvy, marketing a business on the internet, monopolize, naming your website, online shopping, Play Monopoly, Social Networking, woring smarter | Posted in Internet marketing, Online business, home Based Business, internet savvy, social networking, working smarter |Did you play Monopoly as a child? Do you still like to play this game? Marketing a business on the internet is a lot like a giant Monopoly board . If you know how to play the game you will do very well, which should be your goal. Everybody knows that in the game of Monopoly you can’t start to really build on your property until you have all of the same color. If you own Boardwalk and Park Place, you will do very well and make a lot of money, but if you only own Park Place you won’t make as much. The same goes for your online business. It is important to own as much matching real estate as possible.
When you are deciding on the name of your website and you are branding yourself online, you want to make sure that you are using something that you can monopolize. That doesn’t mean that you have to be 100% original and unique, it just means that you need to find a name or a niche that you can make your own.
Let’s say that you won the domain name MyHomeBusiness.com (this is of course just as an example, I am not sure this is even a site). You would then want to find every place possible for you to use MyHomeBusiness on the internet. You want to name your Youtube channel youtube.com/ MyHomeBusiness, your Twitter name to be MyHomeBusiness, your blog to be MyHomeBusinessblog.com, and any other sites. Do you see what I mean?
Whatever you call your site, you want to brand yourself with it as much as possible. You want to make sure that whenever people type in My Home Business into the search bar, they come to your site and not another. By picking a name and niche that can be almost totally yours, you will be able to dominate and brand yourself in a much more effective way.
Whenever you buy a new domain name or you think of the name of a new product that you are going to be promoting, you need to be thinking about all the different ways that you can use that name online. Just the dot com isn’t enough by itself anymore. With so many social networking sites and keywords playing such a big part in your success online, you cannot afford to just have a great domain name. You need to brand yourself completely on the internet.
Building a business online is just like a game of Monopoly. When you have all the right pieces in place, you can’t lose!